Think about how people actually arrive at your store. They rarely start on the homepage and browse politely down through your navigation. They land on a product page — from Google, from an ad, from a shared link — with no idea what else you sell. At that moment your product page is doing two […]
A struck-through price is one of the oldest tools in retail, and one of the laziest. It tells a shopper a number used to be higher. It does not tell them why it is lower now, how long that will last, or whether it is worth acting on today. Pseudo Price Custom Text lets you […]
Most stores announce their offers in the worst possible place — a banner across the top of the homepage, which shoppers have been trained to scroll past for twenty years. By the time someone is on a product page weighing up a purchase, that message is long gone. Bay20 Promotion Message On Product Page moves […]
A customer types a note at checkout. “Please leave with the neighbour.” “This is a gift — no price on the paperwork.” “Deliver after Friday, we are closed until then.” Then that note sits quietly inside the Shopware admin, on a screen nobody in the packing area ever opens. Meanwhile the person picking and packing […]
Every Shopware merchant knows cross-selling works. Almost nobody keeps it up. Setting related products manually for a 2,000-SKU catalogue is a job nobody has time for, and six months later those hand-picked suggestions are stale, sold out, or plain wrong. Bay20 Smart Cart Boost solves this by removing the manual work entirely — it builds […]
Every online store loses sales the same quiet way. A shopper falls for a product, clicks the colour or size they want, and hits a dead end — “not available.” That tiny moment of friction is often enough to send them back to search results, and straight to a competitor. Bay20 Smart Variants is a […]
If you’ve been doing marketing for a few years, you’ve probably noticed something: Things that used to work… just don’t anymore. Campaigns that were profitable suddenly aren’t.Traffic is still coming in, but conversions feel weaker.And somehow, even after increasing budgets, results don’t really improve. We see this a lot. And most of the time, the […]
Let’s be honest. SEO has become frustrating for a lot of businesses. You put time into content, optimize everything properly… and still don’t see the kind of results you expected. Or worse — rankings improve, but traffic doesn’t. If that sounds familiar, you’re not alone. SEO hasn’t stopped working. But the way it works has […]
Technical SEO has a reputation. For a lot of people, it feels complicated, overly technical, and honestly… a bit overwhelming. Sitemaps, crawl budgets, indexing issues—it’s easy to get lost in it. But here’s the reality: Most websites don’t need advanced technical fixes. They need the basics done properly. And when those basics are off, everything […]
Off-page SEO is one of those things everyone talks about… but very few get right. Most businesses know they “need backlinks”. So they: And after all that? Nothing really changes. No rankings. No traffic. No real impact. Because the truth is— not all backlinks are equal anymore. And in many cases, bad links do more […]
Most SEO advice sounds good in theory. “Create quality content.”“Build backlinks.”“Optimize your website.” But when you actually sit down to improve your rankings, it’s not always clear what to do differently. So instead of another high-level overview, here are 10 practical SEO tips you can apply right away—things that consistently make a difference. 1. Start […]
A lot of businesses still believe this: “If we just post more, we’ll grow faster.” So they start posting daily. Sometimes even multiple times a day. And for a while… nothing really happens. Followers barely move. Engagement stays low. And it starts to feel like social media just “doesn’t work”. But the problem usually isn’t […]
