Throughout the previous decade, online shopping has become a huge phenomenon. Several travel restrictions enacted by governments worldwide in the wake of the COVID-19 outbreak have only served to fuel its spread. Small business owners must move their operations online to reach a larger market with their wares. A platform for designing and hosting websites is required to achieve this goal. Shopify is one of these content management systems that make it easy for users to create and manage online stores.
With the help of this guide, you’ll learn everything you need to know about Shopify and how it can be used to create an eCommerce website. This post will also discuss Best Shopify features and their benefits to help users with their eCommerce company needs. Learn more about Shopify features list in the following paragraphs!
What exactly is Shopify?
Your online store can be created using Shopify, a web application. Many “themes” that can be adjusted to match your branding requirements are available, and you can offer both physical and digital products.
With Shopify, you don’t have to be a whiz at coding to create your own online business. However, the platform provides complete access to CSS, HTML, and Liquid (Shopify’s templating language) for developers to use.
What are the features of Shopify?
Shopify has several valuable features. For an online business to grow, organizations must be aware of their CMS’s capabilities. Shopify offers a wide range of tools to its users, allowing them to create professional-looking e-commerce sites and monitor their business’s progress. Users can make better business decisions with the help of a plethora of analytics tools that help them raise sales while also improving website performance. Here are several features of Shopify, such as:
- Shopify POS (version 1)
Point of Sale, the best feature of Shopify, allows businesses to sell their items in person. Pop-up stores, for example, can be set up to sell goods offline and take card payments from customers. Payouts are tied directly to the company’s Shopify inventory, keeping track of every sale.
When using Shopify’s POS application, you no longer have to keep track of in-store and internet sales separately. Users can add discount offers, view customer purchase history, and personalize orders using this app, which is available for iPhones and iPad. If the online store has an active loyalty program, it can reward customers for their purchases. Storefront clients can benefit from customized Marketing Campaigns that can be set up using the Shopify POS system. Shopify POS Lite and Shopify POS Pro are the two versions of this program offered by Shopify. In-store Analytics, Omnichannel Selling, and a slew of other improvements are included in the Pro edition. - Out of the Box SEO Tools
SEO (Search Engine Optimization) is a crucial component for an internet business to grow. To reach a larger audience and enhance sales, companies can benefit from effective SEO techniques. Users of Shopify have access to a wide range of SEO tools at their disposal.
Third-party application integrations are also supported by Shopify, allowing customers to optimize their websites. In the Shopify App Store, for example, an app called Smart SEO includes a variety of capabilities, such as automated metadata input, structured data submission to a variety of search engines, including Google, and multi-language support. Google image search traffic can be increased with the usage of Booster Image and SEO Optimizer, another program. Using the program, you don’t have to worry about manually optimizing things like Meta Tags, Alt Text, Site Maps, and JSON-LD. - Dropshipping on Shopify
It is a way for eCommerce companies to acquire things from a third party and distribute them straight to clients. This concept does away with the need for a working warehouse to hold the listed products in place. Suppliers must be paid the wholesale price, but the price customers see on the company’s website must be controlled.
Shopify has a wide range of tools to help businesses reach out to wholesalers worldwide. Manufacturers can import their products and list them on their Shopify online store using Oberlo, a third-party tool. As a result, businesses don’t have to be concerned about having enough room to store the products they advertise online. - Shopify’s Analytical Tools
Shopify offers a wide range of analytics tools to help users gauge the success of their online store. Shopify Analytics provides valuable information on customer behavior, marketing, and sales, among other things, to help businesses improve their operations and make more informed strategic decisions to boost sales.
Shopify’s Dashboard provides a wealth of information, including Product Analytics, Live Views, Demographics of Visitors, Total Purchases, and more. It may easily be linked with Google Analytics to enhance Shopify Analytics’ capabilities. It also provides a wide range of reports, such as those for marketing and inventory and those for order management. It may even generate custom reports. - Abandoned Cart Reminders
According to a study, customers abandon their Shopping Carts at a rate of 68% on average, resulting in a significant loss in sales. Carts Left to Rot A service provided by Shopify, Checkout Emails, enables users to identify consumers who have things in their basket and send emails to remind them of these products. This entire procedure may be automated by subscribing to Shopify’s advanced subscription, saving businesses time and money. Users must go to the Orders area and click on Abandoned Checkouts to utilize this Shopify unique features.
Benefits of Shopify:
The fact that Shopify is the most widely used CMS for eCommerce firms means that its users have various benefits over those of competitors. Shopify has several significant advantages, including the following:
- Enhanced Safety and Security
Shopify’s 256-bit SSL certification and Level-1 PCI compliance ensure that all of the company’s online stores are safe and secure. These security measures protect customers’ personal information, such as credit card numbers, phone numbers, email addresses, and home addresses. Customer loyalty and brand value are boosted when additional security features are included. Shopify is an excellent platform for businesses since it can operate in a safe and secure digital environment - Possibilities for Customization
Many built-in tools and features allow companies to tailor their website to their exact requirements using Shopify. There are various choices for website owners to personalize their themes and provide their clients with a more enjoyable shopping experience. - There is a high rate of loading.
Consumers must use a cloud-based solution like Shopify to benefit from Shopify’s world-class infrastructure. As a result of Shopify’s sturdy and optimized hardware, websites built using the platform load only a few seconds instead of minutes or hours. - Suitable for Smartphones
Smartphones have become the preferred method of accessing the internet and purchasing online. As a result, it is critical for eCommerce enterprises to have mobile-friendly websites. Shopify allows consumers to design, host, and manage mobile-optimized websites that are easy to use. - Quick Response to Customer Needs
With Shopify, you can count on a free 24/7 customer support center to help you with any issue you may have. Clients may rapidly resolve their problems by using the company’s community forums, chat, and voice support services. Shopify also features an extensive FAQ database that users can use to get answers to their questions. - Shopify App Store
There are thousands more apps to pick from in Shopify’s app store, allowing consumers to expand their eCommerce site’s functionality. Website Customization, Search Engine Optimization, Analytics, and more are just some of the plug-and-play applications available in the app store. For the content management system to be lightweight and deliver the needed features for its consumers, the Shopify App Store was created. OptinMaster, Printful, ReferralCandy, Smart SEO, and Plugin SEO are popular Shopify apps. - User-Friendly Interface
Shopify’s intuitive user interface makes it simple for new users to get up to speed on the platform’s features. Thanks to Shopify’s numerous drag-and-drop capabilities, it is possible to run an online store with no coding skills. Shopify’s ease of use is one of its most appealing features. Those who want to build an online shop in a short time might choose Shopify as their CMS. - Shopify is instantly scalable, and it can easily handle high volumes of traffic.
In particular, this is true of Shopify Plus. It is possible to raise and decrease the capacity of your store as needed as a business owner. This will be especially useful in the weeks leading up to critical global holidays like Christmas and Valentine’s Day, when sales are at peak. Super-fast servers are a vital element of Shopify that make this possible. Instant access to any region of the world is possible with the latest technology on these servers. It is estimated that Shopify can manage more than a million customers each day.
Conclusion
Several dynamic and valuable features have been integrated into Shopify’s CMS platform to assist users in creating and managing their online eCommerce websites. It is one of the top choices on the market because of its high-end security features, a wide selection of third-party connectors, analytical statistics, and user-friendly design. Due to enormous Shopify features and benefits over the competition, customers who seek to expand their business online can easily choose this platform. This article gave you a thorough overview of Shopify and an in-depth look at its essential features and advantages.
Please contact us at manish@bay20.com or call us at +91-8800519180 for any support related to Shopify. You can also visit the Shopify development page to check the services we offer.
