The Challenge Our client runs a Magento 2 store selling letterbox and parcel box systems across Germany, with an active Google Ads programme driving a significant share of revenue. Their reporting problem was one we see constantly. All the data existed — GA4 was collecting it, Google Ads was recording it — but nobody could […]
TYPO3 lets you control how your website looks and works. One of the best ways to use that control is by building your own page template. A custom template lets you design a page the way you want, instead of using a plain layout that doesn’t match your brand or your content. This guide explains […]
Every store migration, URL restructure, or category rename ends up creating a pile of dead links somewhere. Old product pages that used to rank on Google, blog posts that moved, category paths that got flattened during migration. Handling a handful of these by hand in the control panel is fine. Handling thousands of them after […]
If you run a BigCommerce store with a lot of variants, you’ve probably run into a problem like this. A customer has a SKU in hand, maybe from a spec sheet, an old invoice, or a catalog PDF, and they type it into your search bar expecting to land straight on that exact version of […]
Moving a few thousand SKUs into BigCommerce sounds like it should be a single “import everything” operation. It isn’t. The Catalog API is built around separate resources, products, variants, and options, and each one plays by its own rules about what can be batched and what can’t. Get the order of operations wrong and you’ll […]
Think about how people actually arrive at your store. They rarely start on the homepage and browse politely down through your navigation. They land on a product page — from Google, from an ad, from a shared link — with no idea what else you sell. At that moment your product page is doing two […]
A struck-through price is one of the oldest tools in retail, and one of the laziest. It tells a shopper a number used to be higher. It does not tell them why it is lower now, how long that will last, or whether it is worth acting on today. Pseudo Price Custom Text lets you […]
Most stores announce their offers in the worst possible place — a banner across the top of the homepage, which shoppers have been trained to scroll past for twenty years. By the time someone is on a product page weighing up a purchase, that message is long gone. Bay20 Promotion Message On Product Page moves […]
A customer types a note at checkout. “Please leave with the neighbour.” “This is a gift — no price on the paperwork.” “Deliver after Friday, we are closed until then.” Then that note sits quietly inside the Shopware admin, on a screen nobody in the packing area ever opens. Meanwhile the person picking and packing […]
Every Shopware merchant knows cross-selling works. Almost nobody keeps it up. Setting related products manually for a 2,000-SKU catalogue is a job nobody has time for, and six months later those hand-picked suggestions are stale, sold out, or plain wrong. Bay20 Smart Cart Boost solves this by removing the manual work entirely — it builds […]
Setting up a site is one of the first things you should do after installing TYPO3. Without a site configuration, TYPO3 cannot correctly display your website or generate page URLs. The good news is that creating a site configuration is simple. In this guide, you will learn how to configure a site in TYPO3 step […]
Every online store loses sales the same quiet way. A shopper falls for a product, clicks the colour or size they want, and hits a dead end — “not available.” That tiny moment of friction is often enough to send them back to search results, and straight to a competitor. Bay20 Smart Variants is a […]
