Think about how people actually arrive at your store. They rarely start on the homepage and browse politely down through your navigation. They land on a product page — from Google, from an ad, from a shared link — with no idea what else you sell. At that moment your product page is doing two […]
A struck-through price is one of the oldest tools in retail, and one of the laziest. It tells a shopper a number used to be higher. It does not tell them why it is lower now, how long that will last, or whether it is worth acting on today. Pseudo Price Custom Text lets you […]
Most stores announce their offers in the worst possible place — a banner across the top of the homepage, which shoppers have been trained to scroll past for twenty years. By the time someone is on a product page weighing up a purchase, that message is long gone. Bay20 Promotion Message On Product Page moves […]
A customer types a note at checkout. “Please leave with the neighbour.” “This is a gift — no price on the paperwork.” “Deliver after Friday, we are closed until then.” Then that note sits quietly inside the Shopware admin, on a screen nobody in the packing area ever opens. Meanwhile the person picking and packing […]
Every Shopware merchant knows cross-selling works. Almost nobody keeps it up. Setting related products manually for a 2,000-SKU catalogue is a job nobody has time for, and six months later those hand-picked suggestions are stale, sold out, or plain wrong. Bay20 Smart Cart Boost solves this by removing the manual work entirely — it builds […]
Every online store loses sales the same quiet way. A shopper falls for a product, clicks the colour or size they want, and hits a dead end — “not available.” That tiny moment of friction is often enough to send them back to search results, and straight to a competitor. Bay20 Smart Variants is a […]
When managing an online store, how products are displayed can directly impact conversions. In Shopware 6, sorting plays a crucial role in guiding customers toward the right products. But what if you want different sorting rules for different categories? For example: Shopware 6 allows you to configure this, but it’s not always obvious at first […]
Security is more important than ever in the current digital environment. With the rapid rise of e-commerce, businesses need to be vigilant against cyber threats that could compromise their online stores. Shopware 6, a robust e-commerce platform, is designed to help merchants create dynamic online stores, but like any software, it requires proper security practices […]
Step-by-Step Guide to Bulk Upload Products in Shopware 6 Using CSV Import/Export Uploading products in bulk to Shopware 6 using the CSV Import/Export tool is one of the easiest and most efficient methods. It allows you to manage large amounts of product data without entering each product manually. Here’s a detailed, step-by-step guide on how […]
We are living in the digital era where things are possible in a tap. From ordering groceries online to paying out bills, people gravitate towards the internet. That’s the reason why many brick-and-mortar store owners are shifting towards the online platform. But the first thing which arises in people’s minds is which platform to choose […]
Affiliate marketing is a proven way to boost sales and extend the reach of your eCommerce business. In Shopware 6, managing affiliate programs is straightforward and can be a great asset to your online store. In this post, we will guide you through setting up and managing affiliate programs using Shopware 6, whether you’re using […]
In Shopware 6, there is a plugin logger that allows your plugin to output logs to its own log file, separate from the default Shopware logs. This can be useful for debugging, auditing plugin-specific activity, or keeping logs organized. Here is where you learn how to use a custom logger that logs to a special file. Every log file will append the environment and the date, both set in the.env […]
