Trade-offs and monolithic platform evaluations have become obsolete. For companies, headless eCommerce enables them to design a modular solution that allows them to provide their clients with a personalized experience that is tailored to their brand. Headless commerce architecture has become so popular that even conventional eCommerce systems like BigCommerce have embraced it.
BigCommerce’s ability to create API-first experiences has made it a Leader in the IDC MarketScape, research that evaluated headless digital commerce platforms based on their ability to deliver API-first experiences.
Headless BigCommerce: What Is It?
We’ll presume you’ve heard of headless eCommerce and are interested in whether or not going headless with BigCommerce makes sense before we get into what it is.
If you’ve forgotten everything about headless eCommerce, here’s a comprehensive review to get you up to speed again.
BigCommerce’s headless approach lets you connect to any front-end network to create a custom headless storefront. To link the backend (BigCommerce) to several frontends, APIs are utilized (various channels like website or mobile).
Customers may add unique features to their stores using BigCommerce’s API endpoints. Software like API-led CRMs, ERPs, or other microservices may power different components of their commerce offering, such as search, product content, billing, and payment. These microservices handle individual client journey nodes such as payments, cataloguing, and more.
Why Use BigCommerce Without a Head?
You can get up and running quickly using BigCommerce’s pre-installed capabilities like product and order administration, reporting, etc. However, when your company expands, you may encounter specific issues.
For example, it may be challenging to identify appropriate dropshipping applications in the app store, and VAT MOSS is tough to maintain for firms selling digital items. A lot of trial and error is required to get the homepage carousel to appear precisely the way you want it, so it’s essential to keep that in mind while making changes.
You’ll require a lot of add-ons and work from your development team to overcome these challenges and grow your frontend functionalities over time, resulting in a laborious process that consumes resources and slows down site speed and performance. The desire to provide consistent and enjoyable customer experiences across all channels will leave you desiring more comprehensive features as your business grows.
If you can imagine picking and choosing the ideal microservices for your eCommerce business, BigCommerce APIs provide you with that freedom. Want to dropship but can’t seem to locate the right app? Does your shop need additional themes that aren’t seen anywhere else? There’s nothing I can’t handle. You don’t have to limit yourself to the apps available via BigCommerce’s app store regarding custom connections.
BigCommerce’s scalability concerns may be addressed by installing a headless BigCommerce solution, such as the option to pick your front.
Let’s take a closer look at the benefits of BigCommerce’s headless model.
What are the advantages of using headless in Bigcommerce?
Customers in the fiercely competitive eCommerce industry expect a wide range of advantages from headless commerce, such as faster site loading times, more design flexibility, and the ability to create bespoke connections without a problem. In addition to these benefits, headless BigCommerce makes it possible for you to construct a modular solution.
Increased page loading time
This increases the stress on your system as you add more plugins to your CMS, reducing your shop’s performance. For improved site speed, you may use a headless method, which automatically frees up front and backend processing capacity. In addition, we can assure the quickest site response and load speed by using specialist solutions for tasks like order processing and catalogue management.
Next.js (Progressive Web App) is a PWA (Progressive Web App), and BigCommerce allows you to utilize it to make your eCommerce website a static asset. A performance improvement may be seen with the introduction of PWAs.
In line with the preceding statement, a rise in conversions may be achieved by combining several elements. For instance:
The ability for marketers to build personalized product promotions is made possible by an interactive and customizable interface, which improves site speed and efficiency.
For multi-storefront administration, a single source of truth.
If you need to have various storefronts for different items or subscriptions, you may want to think about building distinct storefronts for each one (compared to your one-time purchases). That’s why handling everything from a single location is crucial. As a result of the decoupled commerce architecture of BigCommerce, all of your systems can communicate and funnel data back via the same conduit.
Since all data is saved in one location (even when mirrored on numerous frontends), order processing, inventory, and stock management become much more efficient. Because all the information you need is correct where you need it, you can process more orders and give better customer service.
Create unique shopping experiences for your customers
With Stencil, BigCommerce’s fantastic and flexible theme engine, you can create a shop with a specific look and feel in mind. However, if a designer/developer likes another set of themes or if they have already constructed an existing one and would want to continue, going headless is essential. The freedom to use any paid themes or templates, presentation platforms, or coding language you like is yours with headless BigCommerce. This allows you to customize your store’s branding. On-page localization may also be used to create bespoke user journeys.
Make it possible for content-driven websites to sell products.
A CMS-based content site would need plugins to allow for commerce. In addition to slowing down your site, using several plugins increases the risk of security breaches. An existing content site may be converted to a commerce site using BigCommerce’s APIs and headless architecture.
Integrations that are tailored to the needs of the customer
Traditional builds need a large amount of work for custom integrations. Several services may be added to a headless BigCommerce shop via APIs. If you have a CRM or subscription management tool associated with your website, you can rapidly identify which events on the website should trigger actions in the integrated software application.
Using a headless solution, you may customize your configuration to match your specific requirements, which is significantly more extensive than BigCommerce’s default offerings.