How To Create Categories in Bigcommerce?

When it comes to organizing your store product categories play a crucial part in this and offer your customers a seamless shopping experience.

The purpose of this guide is to explain why it is important to create product categories in BigCommerce and how you can create them.

Advantages of Adding Product Categories in BigCommerce:

1. Improved Navigation: It will enable you to target specific customer segments more easily and effectively. You can create marketing campaigns tailored to each category as you wish, increasing the relevance of your promotions and offers.
2. Enhanced Searchability: The Product categories contribute to better search engine optimization (SEO). Search engines like Google prefer organized websites, and having distinct categories for your products can improve your site’s visibility in search results.
3. Enhanced Reporting: It allows for more detailed reporting and analysis. So, you can track the performance of each category, identify popular products, and make data-driven decisions to optimize your store.
4. Streamlined Inventory Management: Categories help organize your inventory, making it easier for you to manage and update product listings. This is especially important as your store grows and the number of products increases.
5. Cross-Selling Opportunities: By grouping related products into categories, you can encourage customers to explore additional items within the same category. This can lead to increased sales through cross-selling and upselling opportunities.
6. Targeted Marketing: Categories enable you to target specific customer segments more effectively. You can create marketing campaigns tailored to each category, increasing the relevance of your promotions and offers.

How Do You Create Product Categories?

To create the product categories follow the given steps:

Step 1: First, log in to your store, go to the products section, and then, click on “Product Categories“.

Step 2: After that, click on the Add new button in the process to create the category.

Step 3: Then, fill data in the required and optional fields.

• Display name: The data of this field will show on products that indicate in which category the product is assigned.
• Channel: This will help you to assign the category to any specific storefront channel.
• Parent Category: If you have any parent category you can add to this.
• Enable visibility: This helps you to enable the category immediately available on the storefront.

Step 4: Finally, after filling values in all the required fields click on the save button.

Please contact us at manish@bay20.com or call us at +91-8800519180 for any support related to Bigcommerce. You can also visit the Bigcommerce development page to check the services we offer.