SEO stands for Search Engine Optimization. It is a way of optimizing a website’s technical configurations to help make that website easily findable on the internet. And, it also helps in ranking the website at the top.
As we know all the brands have their demands for different SEO approaches, and that’s why in this blog all the recommendations should be taken as guidelines rather than rules.
Adding Meta Tags
Meta tags are parts of information which used to tell the search engines and those who are viewing your site more about your page and the information it contains. which looks like this:
Meta tags include:
Title tags: The title of your page, which should be unique for every page you publish.
Meta description: A description of the content on the page.
Meta keywords: Meta keywords are meta tags that you can use to give search engines more information about a page’s content.
WWW/No WWW Redirect: This is to set up redirects to either the www or the non-www version of the site so that there are no duplicate URLs where both versions lead to the same content without a redirect.
Search Keywords: This isn’t the same as the Meta Keywords field, which is defunct. Search keywords are for your site’s internal search, so be sure to include any keywords that are a good fit for the category page. Be thorough so that users can find your products through your site’s internal search.
The SEO fields are located in different places for different parts of your site. Let’s go over how to get to them for each part.
Blog Page Meta Tags
You can update the metadata by going to Storefront Content > Blog and then selecting Edit from the Action drop-down menu:
You’ll see the title option in the Content section and after scrolling down the other options will appear in the SEO section.
Category Page Meta Tags
For category pages, navigate to Products > Product Categories > Edit.
Scroll down the SEO section will appear. There you’ll see an extra option called “Search Keywords” which we talked about earlier. Fill the fields and finally, click on save button.
Homepage Meta Tags
To configure the homepage SEO settings, you can start by clicking on Store Setup in the left navigation menu, then clicking on Store Settings, or by clicking on Settings then Website in the General section. Then, scroll down you will get the SEO section.
After changing the configuration then, click on the save button.
Product Page Meta Tags
To navigate for changing the product page meta tags just click on the Products>View>Edit.
Then after, scroll and go to the SEO section fill in the SEO-related fields and then, click on the save button.
How To Edit Robots.txt In BigCommerce
To edit the Robots.txt In BigCommerce, you have to click on Store Setup in the left navigation menu, then click on Store Settings, or by clicking on Settings then Website in the General section. Then, scroll down you will get the editing section of Robots.txt. After, editing click on the save option.
XML Sitemap
There are no options for editing the XML sitemap directly from BigCommerce, but one is generated automatically at [https://www.yourdomain.com]/xmlsitemap.php. Remember to submit the sitemap to GoogleOpens a new window and BingOpens a new window. The sitemap is automatically kept up to date when you add new products and pages to your site so search engines have an accurate picture of everything listed in your store.
If for some reason you need to use a different sitemap, you can upload it to a different folder and use that link when you submit your sitemap to the search engines instead.
Meta Description Guidelines
The meta description is a snippet of text which search engines use to display beneath your page title.
In case you are not adding the meta description, Google will automatically generate a snippet of text based on your page that the searcher searching for, according to the page might be compatible for the searcher.
The meta description must be unique to the page, or it’s better to let Google generate an automatic snippet. Generic meta descriptions don’t tell the user anything about your pages are counterproductive.
Meta descriptions should:
- Use primary and secondary keywords if they fit in naturally so, that they will appear in bold.
- Be kept under 160 characters in length, a rough estimate of where the meta description will get cut off.
- Indicate what the user can expect when they visit your page so that they know it’s a good fit for their search.
- Act as an eye-catching call to action to visit the page.
If you still face any issues or problems, please consult with your development team or BigCommerce customer support.
Please contact us at manish@bay20.com or call us at +91-8800519180 for any support related to Bigcommerce. You can also visit the Bigcommerce development page to check the services we offer.
