If you run a BigCommerce store with a lot of variants, you’ve probably run into a problem like this. A customer has a SKU in hand, maybe from a spec sheet, an old invoice, or a catalog PDF, and they type it into your search bar expecting to land straight on that exact version of […]
Moving a few thousand SKUs into BigCommerce sounds like it should be a single “import everything” operation. It isn’t. The Catalog API is built around separate resources, products, variants, and options, and each one plays by its own rules about what can be batched and what can’t. Get the order of operations wrong and you’ll […]
Every online store loses sales the same quiet way. A shopper falls for a product, clicks the colour or size they want, and hits a dead end — “not available.” That tiny moment of friction is often enough to send them back to search results, and straight to a competitor. Bay20 Smart Variants is a […]
For many B2B and wholesale businesses, the standard product page experience is not always enough. Customers often need to purchase multiple product variants at the same time. Instead of selecting one variant, adding it to the cart, and repeating the process, they want a faster way to build large orders. A multi-variant bulk add-to-cart feature […]
