Every online store loses sales the same quiet way. A shopper falls for a product, clicks the colour or size they want, and hits a dead end — “not available.” That tiny moment of friction is often enough to send them back to search results, and straight to a competitor. Bay20 Smart Variants is a Shopware 6 plugin built to remove exactly that friction.
What the plugin does
Bay20 Smart Variants gives merchants precise control over how sold-out variants behave across the entire storefront. Instead of letting customers click a swatch only to learn the size is gone — or worse, check out for stock that doesn’t exist — the plugin cleans up the experience at the source: in the variant picker, in category listings, in CMS sliders, and on the product detail page itself.
You decide how sold-out options appear, with two display modes:
- Hide mode removes sold-out options from the page entirely, for a clean, distraction-free picker.
- Gray-out mode keeps them visible but disabled, with an accessible “unavailable” tooltip so shoppers understand the option exists but is temporarily out.
It works across radio, swatch, colour, media and select configurator types, and empty option groups hide themselves automatically once every choice inside them is gone.
Smart, not blunt
The plugin respects your real inventory logic. It honours the active flag, available stock, closeout settings and restock time — so nothing disappears that shouldn’t. When every variant of a product is sold out, it can pull the product from listings, search and CMS, and even return a proper 404 on the detail page to stop orders coming through old direct links.
Best of all, control is granular. Configure behaviour per sales channel, gate it by customer group and category, and opt individual products or whole categories in or out using custom fields — all with no code changes required.
Why it matters for your store
- Fewer dead ends mean fewer frustrated shoppers bouncing away.
- Cleaner product pages guide customers straight to what they can actually buy.
- No phantom orders for stock you can’t fulfil, which means fewer refunds and support tickets.
- Accessibility built in, so disabled states are announced properly to every visitor.
For merchants running large catalogues with frequent stock movement — fashion, footwear, cosmetics, electronics — this is the kind of quiet optimisation that steadily lifts conversion without touching a line of theme code.
Compatible with Shopware 6.7 and available in both English and German, Bay20 Smart Variants installs cleanly and is ready to configure in minutes. If sold-out clutter is costing you sales, this plugin pays for itself fast.
For more updates or any support related to Shopware 6, please contact us at wargis@bay20.com or manish@bay20.com or call +91-8800519180/+91-9582784309. You can also visit our Shopware development page to explore the services we offer.
